2024 – Simulation Questions Explain how companies segment international markets Name and describe the types of consumer
FOR ESSAYS GURU ONLY2 – 2024
2024 – Simulation Questions Explain how companies segment international markets Name and describe the types of consumer.
Simulation Questions:
- Explain how companies segment international markets.
- Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type?
- Name and describe the major steps in the new-product development process.
Use;
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Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ, New Jersey: Pearson Education Inc.
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