2024 – BAM 402 Public Relations Public Relations A Values Driven Approach 4th Edition 2009ISBN 13 978 0 205 56945 8 David

BAM 402 Public Relations Public Relations: A Values-Driven Approach 4th Edition, 2009ISBN-13: 978-0-205-56945-8 David W. Guth and Charles Marsh Multiple Choice Questions 1. In an ethical dilemma, when you try to understand the situation from others’ viewpoints, you are applying the ethical principle known as ________. A. the Potter Box B. the veil of ignorance C. the golden mean D. values-driven public relations E) Utilitarianism 2. When everyone in a sampling frame is included in the sample, the sampling technique is known as ________. A. simple random sampling B. cluster sampling C. a census D. systematic sampling E) cross-tabulation sampling 3. The difference between a media advisory and a news release is ________ A. a media advisory is generally longer than a news release B. media advisories are generally used for fast-breaking news stories C. news releases are factual and media advisories are not D. news releases can be openly promotional; media advisories usually can’t E. There is no difference. These are two names for the same document. 4. Umbro was surprised when it discovered that its new running show was named after ________. A) a mythical sexual predator B) the poison gas used in Nazi concentration camps C) the devil D) a variety of aardvark E) a body part 5. Some have expressed concern that U.S. influence is being exerted globally because of U.S. dominance of ________. A) the Olympics B) television programming C) the movies D) popular music E) the Internet 6. Public relations practitioners should ________. A) study law books B) hire a really, really good lawyer C) know the laws that govern their organization D) intern at a law firm E) take the state bar exam 7. Which of the following was not identified in your book as a social force at work influencing the future of public relations? A) the growth in world population B) the downsizing of the United States C) the changing face of the United States D) the global spread of democracy E) Feminization in the workplace 8. ________ skills are among the most desired skills for students planning a career in public relations. A) Foreign language B) Research analysis C) Writing D) All of the above. E) None of the above.