According to numerous sources, the number of athlete endorsements are down significantly as compared to several decades ago.
Your task for this forum is to research current trends in sport related endorsements. Please present the results of your research and share your objective opinion of why you think the current trend is occurring.
The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing.
Based on the current issue, any archived issues of Sports Business Journal (SBJ), or personal experience, please research this topic and support your opinion, with a citation or citations.
2 sources at least
DUE Friday February 15, 2019
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