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Key Assignment Draft

Now that the product and promotional decisions have been made for the  new product, Michelle is concerned about the pricing of the new product  and the distribution channels that will be used to make the product  available to customers. She has asked you to write a 2-3 page memo  outlining two different pricing strategies that MM should consider. Her  voice mail message goes on to say,

I want you to recommend which strategy you think should be used for  the target market and why. The second part of the memo should outline a  distribution plan that will make the product available to the target  customers.

You are ready for Michelle’s request and begin drafting the memo to her that same day.

Please submit your assignment.