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The purpose of this show paper is to:

• Provide an opportunity to engage in the strategic marketing process

• Discuss how retailers can create and sustain a competitive advantage

• Discuss the process of developing new products and/or entering new markets

For this paper, review the “Strategic Planning at Apple, Inc.” case study and provide insight and reflections on the case concerning the following questions:

• How can a SWOT analysis be used within the context of this case study?

• Why does strategic planning impact the competitive advantage and sustainability of Apple, Inc.?

Guidelines: The paper must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and at least two resources using APA citations. Page length requirements: 2–3 pages.