1 You Are a Health Care Marketing Manager As marketing manager of a leading health care organization you are developing september 2023
case study 1
1. You Are a Health Care Marketing Manager As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you are going to use the 4 Ps of marketing. Define the 4 Ps and describe how you are going to use each to promote your organization and build your patient base The four Ps are as follows: product price place promotion Written Assignments All written assignments must include citations and references that conform to standards of formatting and documentation as found in acceptable college-level writing guides such as the Publication Manual of the American Psychological Association , sixth edition; the MLA Handbook for Writers of Research Papers , seventh edition; The Chicago Manual of Style , sixteenth edition; and UMUC’s Online Guide to Writing and Research. Your written assignment must reflect the following: be typed in 12-point Times New Roman or Arial font, double-spaced, with margins no wider than one inch 3-4 pages have footnotes or endnotes with correct citations have a bibliography formatted according to one of the style guides noted above
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