2023 The analysis should Reflect an analysis of the selected company s current situation including trends in the firm s external environment | Assignments Online

2023 The analysis should Reflect an analysis of the selected company s current situation including trends in the firm s external environment | Assignments Online

Assignments Online 2023 Business Finance

The analysis should:           

  • Reflect an analysis of the selected company’s current situation, including
    • trends in the firm’s external environment and whether these trends are threats or opportunities for the firm (Note: trends are changes in either of the PESTEL segments of the environment that are relevant for the industry)
    • Primary competitors and how firms compete in the focal industry
    • Primary firm resources and capabilities that provide a competitive advantage
    • Primary firm weaknesses
    • The firm’s business and corporate strategies
    • The firm’s international strategy
  • From this analysis, the team should identify 2-3 key strategic problems and/or opportunities for the focal firm and provide recommendations to address the problems or exploit the opportunities.

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