2024 – Web site design plays an important role when creating successful integrated marketing communication programs This

Web site design plays an important role when creating successful integrated marketing communication programs.  This week you will have the opportunity to examine a case related to design strategy.

 

    • Read the “Procter & Gamble’s New Web Strategy” case study (pages 130-131).

 

    1. One of the things P&G already knows about online shoppers is

    that they expect brand Web sites like Pampers.com to offer the

    most information anywhere about a product line, including all

    its size, packaging, and product options. Do you think online

    outlets like P&G’s eStore can convert more shoppers’ needs for

    information like this into Internet sales? What other purposes

    can a pilot Web site like the eStore serve for retailers?

 

    2. Do you think personalization, customization, or behavioral tar-

    getting can help Web sites like the eStore to succeed? What sort

    of personal information would you be willing to share online to improve a retailer’s ability to meet your needs.

 

    In addition, after watching the video, E-business at Evo, answer the following:

 

    3. Aside from offering good prices, how does evogear.com offer value to the consumer?

    

    4. Evo founder Bryce Phillips says that e-commerce is yet in its infancy and has not attained its fullest marketing potential. What is Phillips’ vision for improving e-commerce? Do you agree with his perspective? Explain.

 

    5. What challenges does Evo have in operating its Web-based business?

 

    6. Perform outside research on all individual work.

 

Your assignment should be at least 2 pages in length.