The world’s number one fast-food company. (MKT – 3053 Marketing researcher) – 2024
chapter 18: Can each of the restaurant ratings (q9_1, 97, q9 26, q9_36 9 39) be explained in terms of the ratings on the psychographic statement (q14 1, q14-2, q14 3, q14 4, 9) and g147) when the statements are considered simultaneously?
Complete the homework from chapter 18 using the revised McD (McDonalds) data. Your team should turn in 3 files (max) – the SPSS revised data file, the SPSS output file you create, and a Word file which answers the questions.
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeDescription of criterionCompleted assignment
2.0 pts
This criterion is linked to a Learning OutcomeCorrectly performed SPSS procedures
1.0 pts
This criterion is linked to a Learning OutcomeCorrectly interpreted results of SPSS analyses
1.0 pts
This criterion is linked to a Learning OutcomeGood data analysis techniques (including the use of values and labels)
1.0 pts
Total Points: 5.0
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