HI6006 Competitive Strategy Tri1 2014 Group Assignment Guidelines Written document A short report Marks 20 Report Due Week september 2023

Competitive Strategy
HI6006 Competitive Strategy Tri1 2014 Group Assignment Guidelines Written document: A short report Marks: 20 Report Due:Week 11 Words limit: 2500 · Choose a global business form the following : – Milk industry (in Australia and New Zealand) – Car industry (especially Peugeot in China) – On line retailing especially Alibaba vs Amazon – Container shipping – Maersk) – Woolworths and Coles operating overseas markets – Organic food company trying to expand in international market – Health and fitness company – Any small to medium size company in Australia which is trying to expand Note: You need to discuss your choice with your lecturer before you start your assignment. · Discussion on theory maximum 20% · This assignment is in report form with the following headings: – Executive summary – Apply “AAA” framework which includes Adaptation, Aggregation and Arbitrage – Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid) – Diversification and Integration – Competitive advantage – Absolute advantage – Your comments or any recommendations · References Harvard style · Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page. There is no need to submit the articles on BB. · Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. · To do well groups need to do a quality research and apply the above concepts from the subject.

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