Question 1 is the process of continually collecting information from the external marketing environment Question 2 The september 2023
Strayer BUS 100 Quiz 3 (2015)
• Question 1 _____ is the process of continually collecting information from the external marketing environment. • Question 2 The American Marketing Association defines marketing as the • Question 3 In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to develop Answer • Question 4 _____ is the process of acquiring, maintaining, and growing profitable customer relationships by delivering unmatched value. Answer • Question 5 Which of the following are B2C marketing segmentations? • Question 6 _____ holds that delivering unmatched value to customers is the only way to achieve long-term profitability for the organization. • Question 7 When firms in B2C markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation. Answer • Question 8 Creating products tailored for individuals on a mass basis is referred to as • Question 9 When data is gathered using _____ the researcher does not directly interact with the research subject. • Question 10 Demographic segmentation divides the market by Answer • Question 11 The purpose of missionary selling is to • Question 12 Utilized by businesses, _____ include(s) small, movable capital purchases, designed for a relatively short productive life. • Question 13 • Question 14 The _____ is a theoretical model that includes the stages of introduction, growth, maturity, and decline. • Question 15 The stages of the new product development process are • Question 16 _____ integrates advertising of branded products into interactive games. • Question 17 Researchers have identified five product characteristics that affect the rate of adoption and diffusion. Which of the following is NOT one of these five characteristics? • Question 18 The big idea that results from a successful creative development process is • Question 19 _____ consist(s) of small ticket items that businesses consume on an ongoing basis but are not needed to develop a final product. • Question 20 _____ is the paid integration of branded products in movies and on television.
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