This week you are required to submit a case study analysis.  Your paper analysis should be between 3 – 5 pages, not counting the title and reference page. 

Include a clear and concise introduction.

Format your case study assignment paper so that the three questions asked below are clearly defined.   Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you use any quotes, you must increase the length of your paper to compensate.  Make sure you have two additional references other than the text and use citations.

No abstract is required.

Read the case study and answer the following questions in your paper.

1. Assess the effectiveness of your company’s leadership.

2. Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.

3. What growth strategies might your company pursue?

HERE ARE THE CASES TO CHOOSE FROM:

 CASE 1     Robin Hood

 CASE 2     Edward Marshall Boehm, Inc.

 CASE 3    American International Groups and the Bonus Fiasco

 CASE 4     Pixar

 CASE 5     The Casino Industry

 CASE 7     Weight Watchers International Inc.

 CASE 8     Jamba Juice

 CASE 9     Ann Taylor: Survival in Specialty Retail

 CASE 10   Heineken

 CASE 11   QVC

 CASE 12   World Wrestling Entertainment

 CASE 13   eBay: Expanding into China

 CASE 14   Microfinance: Going Global and Going Public?

 CASE 15   McDonald’s

 CASE 16   The Movie Exhibition Industry 2013

 CASE 17   Is Dippin’ Dots Frozen Out?

 CASE 18   Johnson & Johnson

 CASE 19   Zynga

 CASE 20   The Boston Beer Company

 CASE 21   Southwest Airlines: Is LUV Soaring or Sour?

 CASE 22   JetBlue Airlines: Getting Over the “Blues”?

 CASE 23   Beiersdorf AG: Expanding Nivea’s Global Reach

 CASE 24   Louis Vuitton

 CASE 25   Nintendo’s Wii U

 CASE 26   Backers Beware: Kickstarter Is Not a Store

 CASE 27   Samsung Electronics