hey,

you have to watch this video in below link:

http://www.bloomberg.com/news/videos/b/4a56e664-4427-49fc-82fb-2d5e4a6f4502

and then write report about it.

you will need to read the case analysis inside lego file to know the requirements! and read the rubric file!

use your own words and if you want to support or use anything from the internet please cite it and then create work cited page.

I don’t want anything from the internet beside the cite sources.

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Topics to be included in the written report:

1)      Industry description, characteristics. Classify the toy industry in one of the 4 categories and explain.

2)      Firm description. Pre-strategy situation and explain the main problems.

3)      Describe and explain the applied strategy. Cost vs. Product differentiation, or both?

4)      Firm description after the applying new strategy. Explain solution to the problems.

5)      SWOT analysis for current situation of the firm.

a.       O-T considering the Porter’s 5 forces in the industry.

b.       S-W considering Resource-based view

6)      Future of the firm. What do you think it will happen to LEGO in 10 years from now?

7)      Any topic relevant to strengthen your arguments.

Written report format and requirements:

1)      Font and size: Times New Roman, 11 pt, single-spaced.

2)      Number of pages: Minimum: 3 pages, Most likely: 4 pages, Upper limit: your motivation.

3)      No cover pages or title pages. It will not county towards the page number requirements. No figures, graphs, or tables preferred (Those just use important space in any report). Use them if you really need them. They are not going to count towards the page limit.

4)      ABSOLUTELY no copy/paste from any source. Maximum similarity to other sources (plagiarism): 20%.